January 29th, 2008 by Dustin Brewer
There are a lot of techniques that can be used in search engine optimization that can help or hurt you when it comes to SEO. Some of the big ones that can hurt is keyword stuffing and page cloaking. You want to always make sure that you are building a site for your visitors first and foremost. The robots aren’t quite as interested in your content as you think, sorry.
You can easily make your site search engine optimized by follow 10 easy steps that will make sure everything is ready for Google to go through and understand what your pages and site are about. This can help you to get more traffic from search engines by ranking well. Once you rank well, of course, you need to make sure that you are persuading the visitors to actually click on your search listing. The relevant and quality traffic is why we all have web sites and want to rank well in search engines, right?
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Popularity: 15%
January 15th, 2008 by Dustin Brewer
Twitter isn’t exactly new but there are a lot people that see it as a waste of time when it comes to marketing or even using. Used incorrectly it can be a very big waste of time, not to say that it can’t be entertaining or useful for communication and amusement. There is more then the straight-forward aspects of Twitter though. The social network can be used as a great marketing and even networking tool for you and your blog.
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Popularity: 48%
December 18th, 2007 by Dustin Brewer
There are a lot of tools out there for web developers and marketers that do all kinds of different things. It is hard to know what is important and what isn’t important when you are using some of the tools available. When it comes down to it, the best way to get search traffic is to get more links to your site. But once you have those links coming in, you have to make sure that you have relevant content to ensure that the search robots (and your visitors!) know what your site is about and where the content is located. But don’t over do it, keep it simple stupid applies to search marketing also.
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Popularity: 56%
December 11th, 2007 by Dustin Brewer
There are a lot of ways to create traffic for your blog, one of the best ways that I have found to generate interest and traffic is through social media. Not just digg, newsvine or reddit but through some of the smaller niche social media sites. Such as designfloat, tutorialized and dzone. All of these sites are design and development related web sites that don’t get quite as much traffic as digg and company. But it does raise the chance that your site will get noticed by the digg community once your site becomes popular on some of the more niche social media sites.
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Popularity: 8%
December 4th, 2007 by Dustin Brewer
Everyone has heard over and over again how important it is for your site to have more links coming to it from other (related) sites. It is true, the search market is a popularity contest and the more links that you have coming in to your site the better you can do in search results. If you want to rank for “web design in Oklahoma” or “search engine optimization in Oklahoma” you have to have incoming anchor text with those phrases. Something as simple as “Oklahoma web designer” or “SEO in Oklahoma” are all good terms to have linking in to your site. However, that is only half of the battle. Search engine optimization is all about relevance. (more…)
Popularity: 11%
December 3rd, 2007 by Dustin Brewer
Google has disabled all of the Adwords ads that reference text link ads for selling PageRank on their search results. This I’m sure is related to their recent stance against selling text link ads to pass PageRank.
A simple search for “text links” or “text link ads” on Google will turn up results but it will not however show any Adwords ads on the page. I wasn’t able to find any search terms related to the subject come up with Adwords ads on the search results.
I’m curious what the advertisers ended getting for their troubles. If their campaigns were just ended or if they received some kind of compensation. Right now that is all the information I have about this, if I hear anything new I will update this post.
Popularity: 5%
November 30th, 2007 by Dustin Brewer
It looks like Google is playing with an experimental new search system that works a lot like Reddit (or Digg) in that you can vote up or down various search results depending on their relevance to you. It seems like this idea is only going to happen per a user so it isn’t going to be something that can be manipulated as much as it sounds that it could. Although if they do eventually implement something like this I could see part of their algorithm pulling rankings from a system like this to decide on what is worth reading and what is not. (more…)
Popularity: 4%
November 27th, 2007 by Dustin Brewer
Google has officially announced that selling links is a linking scheme and outlines what is considered bad for your site and what is considered acceptable when it comes to advertising on your blog. They added “Selling of links” to their help files on link schemes. This means that if you are advertising link spots on your site in order to pass PR on to those that would pay Google will remove your ability to pass PageRank. They have done this recently with the big PageRank scare of ‘07. (more…)
Popularity: 5%
November 6th, 2007 by Dustin Brewer
We all know that the Alexa ranking isn’t very important, but it still serves its purpose in advertising in sites like TLA that rate you higher based on your Alexa ranking. TLA isn’t the only one that uses Alexa ranking as a factor in your site’s importance but it is one of the major services that does. (more…)
Popularity: 3%
October 30th, 2007 by Dustin Brewer
Sitemaps have been around for a very long time but it is only recently that the large search engines have begun to support sitemap submission to help towards the crawling of your site more frequently. It can also help to let search robots know where pages that may be hidden can be found. Typically, you want to make sure these pages are accessible throughout the site through organic linking; hopefully you haven’t failed your site in that aspect. (more…)
Popularity: 3%