Everyone has heard over and over again how important it is for your site to have more links coming to it from other (related) sites. It is true, the search market is a popularity contest and the more links that you have coming in to your site the better you can do in search results. If you want to rank for “web design in Oklahoma” or “search engine optimization in Oklahoma” you have to have incoming anchor text with those phrases. Something as simple as “Oklahoma web designer” or “SEO in Oklahoma” are all good terms to have linking in to your site. However, that is only half of the battle. Search engine optimization is all about relevance. (more…)

Popularity: 11%

Google has officially announced that selling links is a linking scheme and outlines what is considered bad for your site and what is considered acceptable when it comes to advertising on your blog. They added “Selling of links” to their help files on link schemes. This means that if you are advertising link spots on your site in order to pass PR on to those that would pay Google will remove your ability to pass PageRank. They have done this recently with the big PageRank scare of ‘07. (more…)

Popularity: 5%

We all know that the Alexa ranking isn’t very important, but it still serves its purpose in advertising in sites like TLA that rate you higher based on your Alexa ranking. TLA isn’t the only one that uses Alexa ranking as a factor in your site’s importance but it is one of the major services that does. (more…)

Popularity: 3%

As we have all heard, titles are a very important part of anything. Especially when it comes to designing web sites, the title says it all. The title element is how your site is understood by your visitor and also by search robots. In the past people would stuff their titles with as many keywords as they could think of to ensure that search engines would pick up the keywords and they would rank higher. That really isn’t the point and so search robots ever since have given less importance to titles. (more…)

Popularity: 3%

I am here to answer just that question. There has been a lot of mystery I have gathered from fellow web developers about the benefits of using a robots.txt. Most are under the false impression that the only purpose for this text file is to tell search robots not to index a certain section of their site. This isn’t the case at all! There are much more useful reasons to be using a Robots.txt that have to do very much with Search Engine Optimization (SEO) that most people don’t realize. (more…)

Popularity: 4%

This is part one of generating traffic to your web site through various marketing methods, this topic is of course about organic marketing. Organic marketing is basically word of mouth and being able to generate interest in your service/ product/ web site through bringing it up on topic with people in person and in online communities. If done right you can generate more quality traffic then almost any other method. (more…)

Popularity: 2%