There are a lot of reasons that you would want to replace simple text with an image. One of the biggest reasons is the benefit of getting the text that is within the image for search engines. This method is used mostly for site headings. Say you were making a site about “Freelance Oklahoma Web Design” you would want to be sure to include that in your first H1 but you don’t want to use plain text to do it. So you would be creative and ensure that you are getting the same information that is within your fancy image into your heading tag. This way you can ensure that your site topic is best read by search engines without losing any of your design benefits of creating custom imagery for your design comp.

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