The Email Standards Project is an organization that plans to gain momentum by working with various email client creators to develop a standard for email markup. This could mean that newsletters, marketing emails and tons of other email messages that are sent will have the opportunity to be well designed again.

Ever since Microsoft changed the rendering engine in Outlook 2007 to the Word rendering engine there has been some rising up in the web design world. The Word rendering engine doesn’t render like anything. Outlook used to have IE which at least acknowledged CSS in a round about way.

The sad fact is that most email clients barely work with tables, if you nest more then one table you will easily see some issues arise. The fact that in newsletters we are having to resort back to tables says enough about the sad state of the email rendering engines.

The project currently lists various email clients and the state of their rendering engine and gives a full report on what all the rendering client supports in CSS and HTML.

There are a few people involved in making the Email Standards Project a realty that I would like to personally thank for their enthusiasm- Freshview, Mark Wyner and Luke Stevens for setting up this project. I really hope that the email client vendors take note and give in to the Email Standards Project, web designers around the world and the blogosphere’s pressure.

Popularity: 5%