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Discover Popup 2.0 a new breed of Web 2.0 mischief
Posted on Saturday, April 7th, 2007 under browser news, web design news by Dustin Brewer.We all remember when popup advertisements were all the rage, advertisers were reaping the benefits of having their advertisement flush in the consumers eyes whenever they visited web sites. Just boom and your product is in their face and they have to look at it. Brilliant. We of course learned our mistakes, well most of us learned our mistakes, and went to more subtle advertisements based on the users interests that gave the consumer the ability to choose to click on an advertisement if they were interested. Now, we have snap preview that takes that choice and adds a little suggestive manipulation to make sure the user sees the advertisement.Snap preview is a simple javascript applet that you can add to your web site that will give you a preview of the link that you are about to click. Although it is not an advertisement it is a marketing tool for Snap and generates a ton of revenue for them as they gather marketing data about all the web sites they are being used on. Snap previews are like spyware for a web site.
Not only are they intrusive but ridiculously annoying, just like popups used to be. They serve no real purpose because seeing what the link looks like before you click isn’t going to help anyone any better. You can’t read the text that is on the web site to know if it is the right thing you can only see the basic layout of the web site. It is a useless annoying widget that is causing clutter on web sites.
It is nice to have some of these widgets on your web site but the point where they become intrusive and obtrusive by hindering your view in the current web site you are visiting. Not only are Snap previews obtrusive but they add a lot of load time to the web sites they are added on. In my opinion Snap previews should be banned and are a useless addition to any web site.
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2 Responses to “Discover Popup 2.0 a new breed of Web 2.0 mischief”
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About Dustin Brewer
Dustin Brewer is a freelance web designer based out of Oklahoma City, OK passionate about web standards, and beautiful web design. Dustin Brewer has been in the web design industry for over 8 years through freelance and professional experience. If you are interested in hiring Dustin Brewer please visit the web design services page to find out more information. You can also checkout my web design portfolio.
You’re right… snap is incredibly annoying. After seeing it in use on
several blogs (including TechCrunch) I ultimately decided to avoid using
it.
Another similar annoyance comes from in-text advertising code like
the stuff provided by Intellitext and Kontera. While I do use Kontera on
my site for generating revenue I really wish they didn’t force popups on
my reader.
Casually passing a mouse over them results in a small popup
window that can be quite distracting. Unfortunately it’s a necessary evil
when it comes to getting your site monetized.
Hello, I found this blog article while searching for help with JavaScript. I’ve recently changed browsers from Google Chrome to Microsoft Internet Explorer 5. After the change I seem to have a problem with loading JavaScript. Every time I browse site that requires Javascript, my computer doesn’t load and I get a “runtime error javascript.JSException: Unknown name”. I cannot seem to find out how to fix it. Any aid is very appreciated! Thanks