November 6th, 2007 by Dustin Brewer
We all know that the Alexa ranking isn’t very important, but it still serves its purpose in advertising in sites like TLA that rate you higher based on your Alexa ranking. TLA isn’t the only one that uses Alexa ranking as a factor in your site’s importance but it is one of the major services that does. (more…)
Popularity: 3%
October 30th, 2007 by Dustin Brewer
Sitemaps have been around for a very long time but it is only recently that the large search engines have begun to support sitemap submission to help towards the crawling of your site more frequently. It can also help to let search robots know where pages that may be hidden can be found. Typically, you want to make sure these pages are accessible throughout the site through organic linking; hopefully you haven’t failed your site in that aspect. (more…)
Popularity: 3%
October 24th, 2007 by Dustin Brewer
It appears that overnight Google has changed how PageRank ranks sites, several very high profile web sites have been affected by this change and lost 2-3 rankings. The speculation is it is directly caused by web sites having paid links either to bad neighborhoods or just having them at all. It seems like Google is going head-strong into a shift towards ranking web sites poorly depending on where they link and if it is paid or not. I have compiled a list from various sources about the high-profile sites that have lost significant ranking.
This move is furthering the shift that a lot of people have been seeing away from not only PageRank, but possible away from Google for everything. Some sites have lost so much ranking they don’t even show up for their names, such as John Chow. (more…)
Popularity: 3%
October 15th, 2007 by Dustin Brewer
It appears as though your robots.txt file that tells search engines what to crawl and what not to crawl is being indexed by Google. This means all those pages/files that you don’t want crawled are available to the general public by just doing a Google search for the robots.txt file. Oddly enough they are even getting PageRanks. (more…)
Popularity: 4%
September 26th, 2007 by Dustin Brewer
As we have all heard, titles are a very important part of anything. Especially when it comes to designing web sites, the title says it all. The title element is how your site is understood by your visitor and also by search robots. In the past people would stuff their titles with as many keywords as they could think of to ensure that search engines would pick up the keywords and they would rank higher. That really isn’t the point and so search robots ever since have given less importance to titles. (more…)
Popularity: 3%
July 31st, 2007 by Dustin Brewer
I am here to answer just that question. There has been a lot of mystery I have gathered from fellow web developers about the benefits of using a robots.txt. Most are under the false impression that the only purpose for this text file is to tell search robots not to index a certain section of their site. This isn’t the case at all! There are much more useful reasons to be using a Robots.txt that have to do very much with Search Engine Optimization (SEO) that most people don’t realize. (more…)
Popularity: 4%
November 23rd, 2006 by Dustin Brewer
This is part one of generating traffic to your web site through various marketing methods, this topic is of course about organic marketing. Organic marketing is basically word of mouth and being able to generate interest in your service/ product/ web site through bringing it up on topic with people in person and in online communities. If done right you can generate more quality traffic then almost any other method. (more…)
Popularity: 2%